Italian Trulli
Meta Paid Social Advertising | JXC Digital
The Problem With Standard Builds

Are You Paying for Ads — Or Just Paying for Numbers?

When someone sets up a Facebook or Instagram campaign for the first time — or without specialist experience — the default build looks perfectly reasonable on the surface. Broad audiences, automatic placements, optimize for reach. The dashboard fills up with big numbers fast. Millions of impressions. Thousands of clicks. A engagement rate that looks healthy.

The problem is none of those numbers tell you whether you made money. A standard build optimizes for what's easy to show — not what's hard to earn. At JXC Digital we build from scratch with revenue as the only objective, configure attribution correctly from day one, and report on what actually matters to your business.

🚩 Standard Self-Managed Build
👁️
Reach
2.4M
📊
Impressions
8.1M
❤️
Engagement Rate
4.2%
👆
Link Clicks
12,400
💰
Revenue Driven
???
✅ What JXC Digital Reports
💵
Revenue Driven
$84,200
📈
ROAS
6.8x
🎯
Cost Per Purchase
$18.40
🛒
Purchases
680
📉
CPA Trend
↓ 22%
What We Actually Do

Performance Paid Social — Not Social Media Management

There's a big difference between running paid social ads and managing a social media presence. We do one thing: paid advertising on Facebook and Instagram that drives measurable conversions.

That means no content calendars, no organic posts, no community management, no boosted posts. Just highly targeted, data-driven ad campaigns built to generate leads, sales, and revenue at a profitable cost.

If you need someone to post content and grow your following, we're not the right fit. If you need someone to make your ad budget drive serious returns — that's exactly what we do.

Facebook Ads Manager
JXC Digital · Active Campaign
JXC
Don't miss out — your cart is waiting. Complete your order today and get free shipping on orders over $75.
👟
runninggear.com
Pro Runner Elite — Men's
$129.99 — Free Shipping
Shop Now
👍 Like 💬 Comment ↗ Share
What We Do

Every Type of Meta Ad That Actually Drives Revenue

From cold audience prospecting to dynamic catalog retargeting — we cover the full paid social funnel.

🛍️

Catalog & Dynamic Product Ads (DPA)

For eCommerce brands, catalog ads are the highest-ROI format on Meta. We connect your product feed, build dynamic ad sets, and let Meta serve the right product to the right person at the right time — automatically.

  • Product catalog setup and feed optimization
  • Dynamic product ads for broad audiences and retargeting
  • Collection ads and Advantage+ catalog campaigns
  • Product set segmentation by margin, category, or performance
  • Cross-sell and upsell audience strategies
🎯

Prospecting Campaigns

Cold audience campaigns that reach new customers who've never heard of your brand but match the profile of your best buyers. We build audience strategies using interest targeting, lookalikes, and Advantage+ audiences.

  • Interest and behavior-based audience targeting
  • Lookalike audiences built from your best customers
  • Advantage+ audience campaigns with proper guardrails
  • Creative strategy and ad copy guidance
  • Top-of-funnel awareness feeding your retargeting pipeline
🔁

Retargeting & Remarketing

Re-engage visitors who showed intent but didn't convert. We build structured retargeting funnels across website visitors, video viewers, Instagram engagers, and cart abandoners.

  • Pixel-based website visitor retargeting
  • Cart abandonment and checkout drop-off campaigns
  • Video view and social engagement retargeting
  • Customer list exclusions to protect ROAS accuracy
  • Sequential messaging across the funnel
📋

Direct Response & Lead Generation

For service businesses and B2C brands generating leads, we build direct response campaigns that drive qualified form fills, calls, and enquiries — at a cost per lead that makes business sense.

  • Lead form campaigns (Instant Forms and landing page)
  • Conversion-optimized campaign structures
  • Audience and placement testing frameworks
  • CPA and CPL-focused bid strategies
  • Lead quality analysis and audience refinement
Our Commitment

What Transparent Reporting Actually Looks Like

You'll never have to wonder what's happening with your budget or why decisions are being made. Here's what you get every month.

📊

Revenue-First Reporting

Every report leads with revenue, ROAS, and CPA — not reach or impressions. You see exactly what your ad spend returned in actual business value.

🔍

Full Account Access — Always

Your ad account is yours. You have full admin access at all times. We never hold accounts hostage or restrict visibility into what we're running.

📝

Plain-English Explanations

Every change we make comes with a clear explanation of why we made it and what we expect it to do. No jargon, no deflection, no spin.

📉

Honest Performance Reviews

If something isn't working, we'll tell you before you have to ask. We'd rather have an honest conversation early than hide poor performance behind vanity numbers.

💬

Regular Strategy Check-ins

Monthly performance reviews where we walk through results, explain our next moves, and align on what success looks like going forward.

🔓

No Lock-In Contracts

We work month to month. If we're not delivering results you believe in, you're free to walk away. We earn your business every single month.

Full Transparency

What We Don't Do

We think it's just as important to be clear about what we won't do as what we will. This page is about one thing — paid advertising performance. Full stop.

  • 🚫 Organic social media posting or content creation
  • 🚫 Boosted posts or page promotion campaigns
  • 🚫 Follower growth or engagement campaigns
  • 🚫 Influencer management or UGC sourcing
  • 🚫 Vanity metric reporting dressed up as performance
Instead

We Run Paid Ads That Generate Revenue

Every campaign we run has a clear revenue or lead generation objective — nothing else.

Instead

We Optimize for CPA and ROAS — Not Reach

Our success metric is your return on ad spend. If that number isn't growing, we're not doing our job.

Instead

We Tell You What's Working and What Isn't

Transparent performance reviews every month — honest, direct, and focused on what matters to your business.

Instead

We Work as an Extension of Your Team

Responsive, proactive, and aligned to your business goals — not just your ad account activity.

Zero
Boosted Posts. Ever.
100%
Performance-focused campaigns only
ROAS · CPA · Revenue
The only KPIs we care about
Zero
Long-term lock-in contracts — ever
Let's Talk Paid Social

Ready for Meta Ads That Actually Move the Needle?

Tell us about your business and what you're currently running. We'll come back to you within 3 business days with an honest assessment.

Get in Touch

No vanity pitches. Just a straight conversation about your paid social performance.